NOW: Pensions backs men’s hockey on the road to Rio

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For immediate release: Tuesday, 9th April 2013

  • The independent multi-employer trust announces four-year sponsorship deal

NOW: Pensions, the independent multi-employer trust, today announces that it will be the Principal Partner of Great Britain and England Men’s hockey (England Hockey) as the new squad embarks on its road to the 2016 Olympics in Rio.

As part of the four-year deal, the first time England Hockey has secured a long term sponsor for men’s hockey, NOW: Pensions will be visible nationwide throughout the year as a partner committed to developing the future of the game.

Through also becoming the Title Sponsor of the men’s domestic league, NOW: Pensions hopes to support a well-defined talent pathway for players, ultimately taking the men’s side to a medal position at the Glasgow 2014 Commonwealth Games and Rio 2016 Olympics.

Morten Nilsson, CEO of NOW: Pensions, commented: “NOW: Pensions has chosen to partner with England Hockey because we saw many commonalities with our own values in the passion and spirit shown by Team GB during the Olympics. We are here in the UK for the long-term and want to support a growing sport, as we do with auto-enrolment and our business.

“NOW: Pensions is a company which aims to challenge the status quo, and we believe everyone deserves access to a better pension in order to secure the retirement they deserve. Through partnership with England Hockey, we hope to further communicate this message across the UK to engage both employers and employees.”

NOW: Pensions is also fully behind England Hockey’s London 2012 legacy plans aimed at making the sport more accessible through the grassroots initiative, Rush Hockey, helping England Hockey take the shortened version of the game to popular venues, sport centres and schools across the UK to encourage more people to get involved in the UK’s fastest growing team sport.

Together with the new sponsor, England Hockey also announced its new centralised training squad and new-look adidas kit at the launch event in London today. Building on the success of the London 2012 Olympics, the squad includes a number of the players who secured fourth place at London 2012. Captain Barry Middleton, Richard Smith and Nick Catlin will return home to the centralised programme once they have finished their respective seasons in Holland and Belgium. Ashley Jackson, Rob Moore, Dan Fox, Iain Lewers, Harry Martin and George Pinner also return to the side.

Sally Munday, Chief Executive of England Hockey, commented: “It is fantastic to have the support of NOW: Pensions. The ambition of our two organisations feels very similar as we continue to take advantage of the opportunity London 2012 has given us to grow the numbers playing and watching our sport. It’s a real fillip for both the elite and grassroots elements of the sport and the journey begins next weekend at the NOW: Pensions Men’s Hockey League Finals, which will include prize money, a Rush Hockey zone and coverage on Sky Sports.”

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Follow the story on twitter: #nowpensionshockey

Images attached are from the NOW: Pensions and England Hockey photo shoot, Potters Fields near
the Tower of London.

More images from the photo shoot and the launch event at Devonshire Square are available from
Getty Images. Alternatively high resolution image requests for editorial use can be directed to Ben
Cummings (contact details below).

Photo 1 caption: England Hockey players Simon Mantell (l), George Pinner (c) and Ashley Jackson (r)
in action with the new NOW: Pensions branded England Hockey kit.

Photo 2 caption: England Hockey players Simon Mantell (l), George Pinner (c) and Ashley Jackson (r)
showing off the new look and new sponsor – NOW: Pensions.

Photo 3 caption: England Hockey players George Pinner (l), Simon Mantell (c) and Ashley Jackson (r)
in a NOW: Pensions branded taxi.

Credit: © Getty Images

Video Content
Broadcast quality B-roll footage, interviews from the launch, and a short edited video suitable for
web upload is available to download free of charge from For any
queries related to video footage please contact:

Contact Information
For high resolution images requests and more information about the partnership please contact Ben
Cummings, Communications Manager, WSM Communications 07739 325 324,

For any queries related directly to England Hockey or the new squad please contact Jennie Byass,
Communications Officer, England Hockey 07850 907320,

Financial press should direct their queries to Shirley Collyer/Jennifer Stevens, Lansons
Communications 0207 294 3615, 07711 142 147,

Notes to Editors

About NOW: Pensions
NOW: Pensions is a multi-employer trust. The investments are managed by NOW: Pensions
Investments, a subsidiary of ATP in Denmark, and the administration is carried out by Paymaster, an
established UK third party administrator.

The NOW: Pension Trustee Directors, whose role is to safeguard the interests of members,
comprises well-known industry figures with different areas of expertise:

  • Nigel Waterson, former Shadow Pensions Minister
  • Imelda Walsh, former Group HR Director of Sainsbury’s
  • John Monks, member of House of Lords and former General Secretary of ETUC and TUC
  • Christopher Daykin, former Government Actuary
  • Win Robbins, former Head of European Fixed Income at Barclays Global Investors

NOW: Pensions is committed to developing a better workplace pension provision in the UK by
offering a simple, high quality, cost efficient and systematically risk managed pension product that
delivers better retirement savings for UK employees. With over 45 years’ experience providing
Denmark’s working population with stable and consistent pensions returns, NOW: Pensions is set to
transfer the knowledge acquired in Denmark to the UK pension market. Charges are just £1.50 per
month administration charge (reduced administration charge of £0.30 – £1.00 to be applied during
auto enrolment phasing for lower earners) plus a 0.3% annual product investment management
charge, with no hidden charges.

For more information go to or follow twitter @NOWPensions

About England Hockey
England Hockey is the national governing body for hockey in England. It is responsible for the
governance and development of the sport in this country. England Hockey is also the ‘nominated
country’ for Great Britain. Consequently, it is responsible for preparing the Great Britain hockey
teams for the Olympic Games, on behalf of and with the support of the other home nations,
Scotland and Wales.

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NOW: Pensions has a good technical infrastructure combined with a pension product suitable for our team. We couldn’t be happier with NOW: Pensions.
Martin Woods,