Help Centre for Employers

Meet the members

NOW: Pensions has over 1.7 million members and over £1bn their funds under management. The way we talk to our members is crucial to helping them understand their savings and prepare for their futures. To help us, and you, communicate better with your employees, we have grouped our members into four key life stages and outlined their characteristics and communication needs. You can use this information when you discuss pensions with your employees. We will provide details on each of the key life stages in our newsletters over the next few months, so keep an eye on this page and our monthly newsletter.


Starting out - thumbnail

Group one

Starting Out

The youngest of our groups, the members of the Starting Out group are between 18 – 34 years old and have over 30 years before their state retirement age.

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Group two

On Your Way

The second of our groups, the members of the On Your Way group are between 35 – 54 years old and they are more active in keeping track of their investments.   

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Group three

Planning to Finish

The third of our groups, the members of the Planning to Finish are between 55 – 64 years old and they are planning to retire within the next 10 years.

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Group four

Taking it Easy

The last of our groups, the members of the Taking it Easy are 65 years old and above and 85% of them are already retired, enjoying the fruits of their labour.

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NOW: Pensions has a good technical infrastructure combined with a pension product suitable for our team. We couldn’t be happier with NOW: Pensions.
Martin Woods,