Our Principles

At NOW: Pensions, we base our products and our general approach to business on three simple principles:


Stay Simple. Pensions needn’t be complicated. We keep things simple for you by relieving you of the burden of choice. We make it easy for you to keep an eye on things and monitor your pension scheme. We have a simple, easy to understand approach to pensions, benefitting both you and your employees.


Stay Honest. You’ll be able to see exactly what we are doing for you and your employees. We have no hidden fees or charges; no complicated investment choices – just a single strategy with three funds; a low administrative fee and a straightforward auto enrolment process. Trust is everything. You need to know what you can expect from your pensions provider. We know we go to work to protect and grow your and your employees’ money.


Stay Responsible. We work for you. Our governance processes are designed to ensure that our members’ money is invested responsibly and that we stay on top of our game. We aim to manage risks to provide our members with stable long-term returns instead of chasing short-term returns.

Stay Committed. Never stop challenging the status quo. We know we always have to develop and do things better, to provide our customers and members with the best possible pension provision.

We live and work by these principles so that you and your employees pay less, and get more.

Contact us today to see how we can apply these principles to your business.

Get in touch

ATP comes to the UK pensions world with the highest commendations from the Danish trade unions, employers and government. NOW: Pensions' offering in the UK will be high quality, low cost, and honest and I'm proud to be associated with it. — John Monks, member of House of Lords and former General Secretary of ETUC and TUC
I am excited to be joining such a distinguished Board of Trustees, over-seeing a modern, transparent, cost efficient and high-performing pension fund. — Win Robbins, former Head of European Fixed Income Barclays Global Investors
I've known ATP for many years and have enormous respect for the effectiveness of their investment strategy. I'm convinced that NOW: Pensions can become a major player in the UK and look forward to being a part of that success. — Chris Daykin, the former Government Actuary
Over a short period of time, NOW: Pensions has established itself as a respected and credible player in the UK workplace pensions market attracting thousands of employers and hundreds of thousands of members. Joining the team at such a crucial time… — Jocelyn Blackwell, Founder of Dunnett Shaw and Raising Standards in Pensions Administration
NOW: Pensions' risk management and diversified growth fund are state of the art. — Win Robbins, former Head of European Fixed Income Barclays Global Investors