Our Principles

At NOW: Pensions, we base our products and our general approach to business on three simple principles:


Stay Simple. Pensions needn’t be complicated. We keep things simple for you by relieving you of the burden of choice. We make it easy for you to keep an eye on things and monitor your pension scheme. We have a simple, easy to understand approach to pensions, benefiting both you and your employees.


Stay Honest. You’ll be able to see exactly what we are doing for you and your employees. We have no hidden fees or charges; no complicated investment choices – just a single strategy with three funds; a low administrative fee and a straightforward auto enrolment process. Trust is everything. You need to know what you can expect from your pensions provider. We know we go to work to protect and grow your and your employees’ money.


Stay Responsible. We work for you. Our governance processes are designed to ensure that our members’ money is invested responsibly and that we stay on top of our game. We aim to manage risks to provide our members with stable long-term returns instead of chasing short-term returns.

Stay Committed. Never stop challenging the status quo. We know we always have to develop and do things better, to provide our customers and members with the best possible pension provision.

We live and work by these principles so that you and your employees pay less, and get more.

Contact us today to see how we can apply these principles to your business.

Get in touch

I've known ATP for many years and have enormous respect for the effectiveness of their investment strategy. I'm convinced that NOW: Pensions can become a major player in the UK and look forward to being a part of that success. — Chris Daykin, the former Government Actuary
NOW: Pensions was attractive to us because the staff were very helpful and they sent over all the information required. This made the decision easy. — Metro Surveillance Group Ltd
Our broker recommended NOW: Pensions, as they believed it would be our best option. We have not been disappointed, the NOW: Pensions customer support teams are great and always available. — Bromborough Paint & Building Supplies Ltd
NOW: Pensions has a good technical infrastructure combined with a pension product suitable for our team. We couldn’t be happier with NOW: Pensions. — Martin Woods, SALT.agency
There is a need for a member-centric solution designed for ease of use with low costs and cutting edge investment strategy, which delivers long term stable returns. ATP's in-house investment capabilities, combined with our novel and innovative… — Lars Rohde, Governor of the National Bank of Denmark and Former CEO of ATP Group