Our Principles

At NOW: Pensions, we base our products and our general approach to business on three simple principles:


Stay Simple. Pensions needn’t be complicated. We keep things simple for you by relieving you of the burden of choice. We make it easy for you to keep an eye on things and monitor your pension scheme. We have a simple, easy to understand approach to pensions, benefitting both you and your employees.


Stay Honest. You’ll be able to see exactly what we are doing for you and your employees. We have no hidden fees or charges; no complicated investment choices – just a single strategy with three funds; a low administrative fee and a straightforward auto enrolment process. Trust is everything. You need to know what you can expect from your pensions provider. We know we go to work to protect and grow your and your employees’ money.


Stay Responsible. We work for you. Our governance processes are designed to ensure that our members’ money is invested responsibly and that we stay on top of our game. We aim to manage risks to provide our members with stable long-term returns instead of chasing short-term returns.

Stay Committed. Never stop challenging the status quo. We know we always have to develop and do things better, to provide our customers and members with the best possible pension provision.

We live and work by these principles so that you and your employees pay less, and get more.

Contact us today to see how we can apply these principles to your business.

Get in touch

“We were impressed with the simplicity of its scheme. The ease of implementation was also a big plus for us and has removed much of the administrative headache.” — Neil Tune, HR director at Fitness First
I am backing NOW: Pensions, the ATP project, because I believe it will encourage transparency, low costs and decent returns for millions of British employees. — Nigel Waterson, former Shadow Pensions Minister
…We pride ourselves on our abilities to make the perfect match for both clients and workers. Our decision to appoint NOW: Pensions came as a result of wanting a quality workplace pension scheme that is structured, simple and easy for us to… — Ian Naylor, Legal Director of Randstad
I firmly believe in NOW: Pensions' principle that everyone deserves the right to a better retirement. I look forward to being part of the team which aims to achieve this in the UK. — Win Robbins, former Head of European Fixed Income Barclays Global Investors
ATP comes to the UK pensions world with the highest commendations from the Danish trade unions, employers and government. NOW: Pensions' offering in the UK will be high quality, low cost, and honest and I'm proud to be associated with it. — John Monks, member of House of Lords and former General Secretary of ETUC and TUC