Have you thought about how you’re going to reach new customers? How can you ensure that when your prospects come looking, they’ll find your business? Marketing often sounds like an expensive, intangible concept for small businesses, so here we share our tips for enhancing your online presence to find new customers, and engage with existing ones.
You can build a great social media following by posting engaging content that your audience will enjoy, like and share. But how do you turn those ‘likes’ into paying customers?
Take a look at the shop features on your Facebook page. You can add photos and details of products you sell. You can also promote your business by way of Facebook advertising (which probably costs less than you think). There are many guides on YouTube and around the web to help you set this up professionally.
Pinterest is another place that consumers go to find new ideas and browse options with 87% of users stating they’ve used it to help make a purchase decision*. Make it easy for them to find you by placing quality images of your products and services, with easy navigation to your checkout – integrate it with your e-commerce platform if possible.
Other platforms are also worth considering – but don’t spread yourself too thin. Think about where your customers are, and which channels will work best for you. Also consider scheduling your posts in advance to save you time later on.
To find out more have a read of our blog on ‘How to use Social Media for your small business’
How did you come across this blog post today? Maybe you were either looking for information, or saw this pop up in a newsfeed, and decided to come and read these tips. Your customers may well be looking for expertise and information that you have to share.
Create informative content (that’s not a pushy sales pitch), that your clientele will find useful, and are likely to share. Top tips, information on product selection, and ‘how to’ pieces are usually a good idea. You could also invite other ‘experts’ to provide a guest blog post (perhaps a supplier or business partner, or even a customer).
Blogging will also increase your search engine optimisation (SEO), which bring us onto…
Whenever a user searches for something in Google, their bots sweep through millions of websites to find the most useful, relevant results.
To make sure you come up in those results, it’s worth investing a little time in SEO. Research the keywords that your customers are searching for, and make sure these are included in the relevant pages on your website. If you find this difficult, find an experienced web copywriter to help you.
It might also be worth considering Google AdWords (Pay Per Click ads). You set up adverts for Google, and only pay when a customer clicks on your ad. It’s essential here to get your keywords right. Google offer free training and advice to help you get started.
We all receive too much email, yet email marketing continues to produce good results. Encourage website visitors to sign up to your mailing list by offering an incentive like a discount, free information, or exclusive deal.
Let your subscribers know about new products, company news and special offers and remind your existing customers that you exist. Think about your ideal customer, and what you’d like their journey with you to look like: if you want them to purchase time and again, what can you do to entice them?
Create a strategy
It’s easy to only focus on marketing when you have time, but it’s worth having a plan and sticking to it. You can see what’s working, what’s not, and adapt. There are many guides and advice online to help you get started.