Our new TV and radio adverts are part of a series of promotional activities including outdoor and online advertising, an editorial video and quizzes that are all hosted on our Stacey homepage. We were keen to produce a light-hearted advert that targets small business owners, addressing the complexities of auto enrolment, directing them to NOW: Pensions for a simpler workplace pension solution.
Why choose Stacey Solomon as the face of the new advertisements?
A successful TV presenter and reality TV star, Stacey Solomon was chosen as the face of the NOW: Pensions campaign due to her widespread appeal, likeability and no-nonsense attitude!
You wouldn’t necessarily expect to see the words Stacey Solomon and auto enrolment together, but when we thought about the campaign and the focus – making complex subjects simple and easy to understand – we knew that Stacey would be the perfect fit.
We think Stacey’s done a pretty fine job and we hope you agree!
If you think you’re clued up on all things auto enrolment and workplace pensions, why not tackle our quiz now and test your knowledge to find out whether you’re a pensions whizz-kid or a pensions plonker!